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About Elizabeth Yin

Elizabeth Yin is the CEO and co-founder of LaunchBit, an ad network for high quality email newsletters.

3 Tools to Speed Up Customer Service Traffic

February 7, 2013 by Elizabeth Yin Leave a Comment

Great customer service requires great communication. LaunchBit, an ad network for email newsletters, manages a ton of communication with their publishing and advertising partners. CEO and co-founder Elizabeth Yin shares LaunchBit’s secrets to speedy, efficient customer service, dealing with high volume while maintaining high quality.

When my co-founder and I first started LaunchBit, we were working with just a handful of publishers and advertisers, and it was easy to respond to everyone. As a small startup, speed was our advantage in winning over new customers. Losing momentum with a customer was a real risk, because it was hard to gain back their interest in our product. In those beginning stages, each customer is critical.

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Photo: Biscarotte

Very quickly, business boomed, and we found ourselves struggling just to maintain our individual inboxes. Yet, our priority remains to respond with the same high level of speed and service in order to stay fresh in the minds of our customers.

In a given week, the emails number in the low thousands. So how do we get through them all with just four full-time employees? We found that staying organized and finding tools that can fill the role of a good traffic cop, helping to direct email smartly and efficiently, work best to deliver quality customer service.

Here are three key tools we use:

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Filed Under: Startups Tagged With: Customer Service, Management Tools, Productivity, Time Management

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