We’ve experienced modest success with our content, to the point where people ask me for tips on content marketing. We went from $0 to generating $10,000 in revenue almost purely with content marketing. With what I’ve learned along the way, I’ve boiled how I think about content marketing down to one key approach.
Think distribution first.
What’s true for your product is true for content. The hardest part of starting a company most likely is acquiring your customers. The hardest part of starting a blog is acquiring your audience.
Distribution is the limiting constraint. Start there.
Thinking distribution first means framing all of my thinking with respect to content around distribution. Here’s how I think about content marketing viewed through the lens of distribution.