The exemplary manager is often shown delivering a rousing speech that inspires her troops to achieve ever greater heights. But the truth is a lot less exciting than that.
To three highly effective and successful executives, a boring, often-overlooked ability is one of the most vital skills you can have as a manager — the ability to write.
“Written communication to engineering is superior [to verbal communication] because it is more consistent across an entire product team, it is more lasting, it raises accountability.”
— Ben Horowitz, Andreessen Horowitz
Written communication creates lasting consistency across an entire team because a piece of writing is leveragable collateral from which everyone, from marketing to sales to QA to engineering, can work and consult.