Failure & Cake: A Guide to Spotify’s Psychology of Success

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Nobody enjoys failing. It’s never really what you set out to do.

At Spotify, failure is cause for celebration, because it’s seen as an opportunity for growth. Jonas Aman, who is part of Spotify’s People Operations team, told us that instead of treating setbacks like speed bumps you rumble over in the course of running a business, they “celebrates thing that don’t work. It’s about the effort, not the result.”

Sometimes, failure calls for cake.

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