The founders at SimpleReach knew they were on to something. Everything seemed to be in place.
Great product, great team, great market.
There was just one problem.
“Like most B2B companies we just took the approach of ‘build it and they will come’. But that’s just not the case,” said Eric Lubow, CTO and Co-Founder at SimpleReach.
Or as their CEO Edward Kim put it on Twitter: “One of the biggest lessons I learned the hard way – great product is cost of entry, but sales determines whether you win or lose.”