How to Attract the Right Audience and Subvert the Funnel

We were lucky enough to have Chris Savage, co-founder and CEO of Wistia, deliver a great talk to the Vegas tech community on why video is so powerful when building audiences and how to make video production easier.

The good folks at Wistia often recommend to video newbies that they work with whatever camera they have handy — so we MacGyver’d something with Walter’s iPhone, some tape, a picture frame, and a bar stool to capture Chris’s words of wisdom.

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The Win-Win Secret to Earning Recurring Revenue with Your Side Project

When his post on how iDoneThis reached $1,000 in recurring revenue struck a chord with readers, Walter thought it would be enlightening to talk with other entrepreneurs about their own such journeys. One of the most interesting stories he heard was from Adam Rotman, creator of Share As ImageYou can watch Walter’s full interview with Adam here, and today we offer some key takeaways from their conversation.

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The Secret to Marketing that’s Impossible to Copy

As marketers, we’re always searching for a formula for how to be successful — but there’s no formula for this:

What Do You Want to Learn from Wistia?
While watching Wistia’s recent dance video promoting a feedback survey, I realized that it wasn’t the production, the camera, or the lighting that made the video so compelling, or explained why I watched and shared it with friends. It was the personality of the company’s people shining through.

Wistia offers an incredibly comprehensive guide on how to make incredible marketing videos for your company, but there’s one vital ingredient to successful marketing that can’t be taught in an instructional video.

Today, it’s company culture that creates marketing messages that spread. It’s that secret sauce that’s impossible to replicate.

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Make This Year Matter: The Best of the Internet

Happy Friday! Catch up with the best of what we’ve shared on the interwebs this week! 

Smart lifehacking: check your attentional blind spots.

How to Have a Year That Matters. Read it.

The new 4-P’s of Marketing.

Why you should work on multiple startups.

Do you have the guts to give up e-mail?

How We Got Our First 5,000 Users

Celebrate — this week we got our 5,000th user!  This is the most users either of us (Rodrigo and I) have ever had for any web project of ours.  In the past, we’ve taken the “build it and they will come” attitude towards web development … and they never came!  Here’s the story of how we did it by constructing custom narratives for influential communities.

Hacker News.  At 9am PST on January 3rd, we posted a “Show HN” article on Hacker News with the hook that we built the site to keep our New Year’s Resolutions.

Note that our Show HN post was made as an external link to idonethis.com and we made a comment on that post that described the project.  We decided to do that instead of submitting a text story to HN with the first comment as a clickable link.  We had anecdotally observed that posts without external links were not making the front page too often after HN added “Ask”, and some of our friends had observed this also.

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