The Only Sustainable Competitive Advantage: one vital lesson for success from 99u’s Pop-Up School

imageIt’s hard not to feel like the White Rabbit from Alice in Wonderland these days, perpetually anxious and reaching into your pocket to look at your gadget and fretting, I’m late, I’m missing out, I need to catch up.

This anxiety only intensifies when you’re trying to get a project, your business, or even yourself off the ground. It’s tempting to always look outwards as you try to launch, because that seems like a smart, finger-on-the-pulse competitive approach. “Am I getting further than them? Am I catching up to them?” you wonder while looking into your telescope.

But all this fretting and fussing can be as much of a distraction as the always-receiving-information, always-working, and always-have-to-be-doing-something-itis that’s afflicting our culture. And when you pay too dearly for these distractions with your time and energy, you never get to really soar.

Then how do you take flight? These days, “self-awareness is the only sustainable competitive advantage.”

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