Why You Shouldn’t Build a Billion-Dollar Startup

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Entrepreneurs dream about building the next big billion-dollar company. But the Apple, Google, and Facebook-shaped stars in their eyes end up clouding their vision. It’s easy to get caught up imagining your company going viral and getting to millions of users — all before your business has made a single dollar.

All the hopes and visions in the world won’t get you any closer to your billion-dollar exit. In fact, setting out to build a billion-dollar startup is one of the biggest mistakes you can make.

Gary Chou, an instructor at the School of Visual Arts in New York City, teaches his students how to launch a startup by taking a completely divergent approach. His course in Entrepreneurial Design has an unexpected syllabus for a business class: forget about creating a business plan or making a pitch deck for a fictitious billion-dollar unicorn company. Instead, get out there and do it — create a real $1,000-dollar company.

Chou’s assignment is to create a business that will produce $1,000 in monthly profit in a way that’s repeatable and sustainable. What has emerged from this exercise includes real profitable, ongoing businesses and funded Kickstarter projects. But beyond the money that’s been made and the companies created, what’s most important is the experience and knowledge you take away — for if you take on the challenge of building a $1,000 startup, you’ll learn three invaluable lessons.

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Failure & Cake: A Guide to Spotify’s Psychology of Success


Nobody enjoys failing. It’s never really what you set out to do.

At Spotify, failure is cause for celebration, because it’s seen as an opportunity for growth. Jonas Aman, who is part of Spotify’s People Operations team, told us that instead of treating setbacks like speed bumps you rumble over in the course of running a business, they “celebrates thing that don’t work. It’s about the effort, not the result.”

Sometimes, failure calls for cake.

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Cells, Pods, and Squads: The Future of Organizations is Small

Think small and you will achieve big things. That’s the Yoda-esque, counterintuitive philosophy that nets Finnish game company Supercell revenues of millions of dollars a day.


So really, how do you build a billion-dollar business by thinking small?

One key is the company’s supercell organizational model. Autonomous small teams, or “cells,” of four to six people position the company to be nimble and innovative. Similar modules — call them squads, pods, cells, startups within startups — are the basic components in many other nimble, growing companies, including Spotify and Automattic. The future, as Dave Gray argues in The Connected Company, is podular.

Still, small groups of people do not necessarily make a thriving business, as the fate of many a fledgling startup warns. What is it about the cells and pods model that presents not just a viable alternative but the future of designing how we work together?

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How to Get More Out of Your Team Without Being a Micromanaging Jerk


(Part 1 of 2 in a guest post series on setting up successful systems.)

Anthony Gatto is one of the greatest jugglers ever. He has over twelve world records to his name.  Throw him four, five or six balls, and he’ll keep juggling away, no problem. Give him a seventh, and he’ll struggle to keep juggling for ten minutes. Throw an eighth ball into the mix, and he’ll barely last a full minute.

No matter how sublime a juggler’s skills, give him too much to handle and he’ll mess up. Push a juggler too far, and he’ll never be totally Russian — juggler slang for doing a dropless show.

As a boss or manager, you can’t do it all by micromanaging. You must clear your plate to keep growing. So you hire and delegate only to see tasks come back late, incomplete, or low-quality. When that happens, you’ve either got to redo it yourself or submit shoddy work to your clients. Doing either hurts. You wonder if everything would be better if you handled it all yourself, and then you’re back at not being able to juggle it all.

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5 Startup Founders on How to Find Startup Success

When I interviewed my favorite founders for my book, Startup Series, to gain better insight into their road to success, I got some honest, inspiring, and even harsh answers.

Speaking with the founders of reddit, Indiegogo, AngelList, and Kissmetrics, just to name a few, about their biggest accomplishments and hardest lessons has been eye-opening. What’s been most surprising and reassuring is that these founders are just like us. Hard work and heartache got them to where they are today — and the journey for the rest of us will not be much different.

From hundreds of answers, here are my five favorite tips from founders that will inspire and guide you along your own entrepreneurial path.

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The Lasting Power of Slow Gains


You’ll never walk into the gym and hear someone say, “You should do something easy today.” But after ten years of training, I think embracing slow and easy gains is one of the most important lessons I’ve learned.

In fact, this lesson applies to most things in life. It comes down to the difference between progress and achievement.

Let me explain:

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Does Anybody Listen to You? 4 Steps to Becoming an Influencer


The things we do at work matter, but our achievements alone don’t necessarily add up to a successful career. For people who have reached a certain level of success through sheer hard work (as many high-achievers do early on in their careers), this can be a hard lesson to learn.

After all, if you’re putting in long hours and knocking critical tasks off of your to-do list every single day, shouldn’t you be the most successful person on your team? Unfortunately, many people reach a plateau in their careers because their hard work doesn’t carry them forward the way it used to. So what’s missing?

Communication and influence.

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3 Surprising Reasons Why You Need to Rediscover Slow Growth


We all have goals that we’d like to reach. And, if we had the choice, we would prefer to reach them sooner rather than later.

There’s nothing wrong with achieving a goal quickly, but the insatiable desire to enjoy results now — with little regard for the process — is hurting our health, our happiness, and our lives in general.

When we continuously glorify the end result (earn more money, find love, win the Super Bowl), it becomes dangerously easy to think that the goal is what validates us and not the struggle of the process.

If you want to fulfill your potential and become better, then you need to rediscover the power of slow growth. Here’s why:

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Dr Seuss’s Surprising Strategy For Success

In 1960, two men made a bet. There was only $50 on the line, but millions of people would feel the impact of this little wager.

The first man, Bennett Cerf, was the founder of the publishing firm, Random House. The second man was named Theo Geisel, but you probably know him as Dr. Seuss. Cerf challenged Dr. Seuss that he wouldn’t be able to write an entertaining children’s book using only 50 different words.

Dr. Seuss took the bet and won. The result was a little book called Green Eggs and Ham. Since its publication, Green Eggs and Ham has sold more than 200 million copies, making it the most popular of Seuss’s works and one of the best-selling children’s books in history.

At first glance, you might think this was a lucky fluke. A talented author plays a fun game with 50 words and ends up producing a hit. But there is actually more to this story — and the lessons in it can help you become more creative and stick to better habits over the long run.

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