The Science of Small Wins
Teams of all sizes struggle with their processes at some point in their lifetime. If you’re a startup, one of the your advantages is how quickly you can move in a space where the big boys take a while. But what happens when your team is in transition mode and needs to keep scaling up as quickly as it did in the beginning? And how do you this in a design capacity?
When we first started I Done This, we had no subscriber list. But eventually we grew one six-figures in size — all because we offered people something for free. You just have to remember that addresses are valuable commodities: people are generally reluctant to give theirs up unless they’re going to get something of value in return.
We developed IDoneThis to help teams become more productive, and to eliminate the need for time-consuming meetings. But some of our customers have found more creative ways to use us than we even imagined! Here’s how one of our clients, Museum Hack, uses IDoneThis to stay on task.
CEO Nick Gray used to hate museums. But just one incredible museum experience, totally turned him. Before he knew it, he was a museum junkie spewing fun facts about ancient artifacts to all his friends.
He had such a knack for bringing the art to life that the popularity of his unofficial tours took off and became the impetus for his unique startup: interactive museum tours.
When Nick founded his museums-made-easy company, productivity tools were the last thing on his mind. But three years later, as Museum Hack had grown multi-fold, and its guides began to work in locations across three major cities, they were in serious need of a catch-all productivity tool that would keep them connected and on schedule. They found just that in IDoneThis.
We spoke with Michael, the Head of Marketing of Museum Hack, to get an idea of the problems they faced as they expanded, and how they used IDoneThis features to address them.