Building a business from scratch is a huge challenge and doing it with a virtual team is even tougher. The interaction and information exchange that happens when people work in the same room often get taken for granted. It’s something that’s tricky to replicate when the team is straddled across different locations and timezones.
So why bother with a remote team? For founder Laura Roeder, having a virtual team is a competitive advantage. It gives her greater flexibility in hiring to make that she’s focusing 100% on quality and fit. It also suits her hands-off management style. Everyone in the company has the autonomy to do their own thing, so long as they’re openly and actively communicating with the team.