It’s Friday, and you’re sitting in an all-hands-on-deck staff meeting. The boss needs creative ideas for next quarter.
“Concentrate!” you’re told. “Be creative!”
You concentrate with all your might, but you’ve got nothing.
The next day, you’re outside cutting the grass. There’s the steady hum of the lawn mower and the rhythmic predictability of the mowing pattern. Your mind slows down. Wanders. Drifts off. But suddenly . . . light bulb.
Some creative idea nearly knocks you over. It’s brilliant. Where was that kind of thinking when you needed it in yesterday’s meeting?
The answer has to do with our creative juices and the science behind them. And although “creative juices” isn’t exactly a scientific term, there’s plenty of science behind what we understand to be creative juices.