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This Deli Makes $50 Million a Year By Staying Small

December 13, 2019 by I Done This Support 2 Comments

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It’s crazy to discover there’s a deli that makes $50 million dollars a year. It’s stranger still how they’ve managed to accomplish it.

Most restaurants grow their revenue by opening more locations and eventually developing a franchise model like Subway. You sell more and more sandwiches as you open more and more stores. The problem is scale — maintaining quality over a massive empire is much harder than over a single shop. Your restaurant becomes more about volume than great food and remarkable service.

Zingerman’s, a deli based in Ann Arbor, Michigan, faced this fork in the road: open more locations or face continually stagnating revenue growth. Instead of choosing the conventional franchise path, they blazed their own trail.

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Filed Under: Company Culture Tagged With: Ruin Daily cafe

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