For six years, John Todero worked to build his marketing company Dyverse in Orlando. He decided to relocate over 2,000 miles away with his small team still in Orlando. John tells us about what spurred his decision to move to the hopeful lights of Downtown Vegas.
While the number one benefit of being an entrepreneur is the freedom from others telling you what to do and how to do it, the truth is, running a company also comes with a lot of responsibilities that can tie you down. Always working long hours to make sure everything gets done on time and ensuring that everyone stays productive, I never felt it was the right time to up and move — even though I’d felt the urge for awhile.
After grinding it out for six years in Downtown Orlando running my marketing company, Dyverse, I had a real longing to spread my wings and explore what living in other cities would be like. All the same, I had a small in-house team working with me and I wasn’t sure if our foundation was strong enough yet to be working remotely from different cities.