I wasn’t originally sold on the idea of blogging.
Even when I tried to get in the habit of posting, I found it hard to stick with. Blogging took time — time to write essays daily, put in links, clean up spam, and respond to the comments that trickled in, time that was uncompensated. Why, I wondered, would I take time away from paying assignments to put my work out there for free?
Even after my book, 168 Hours, came out in 2010, and I realized I needed to interact with readers, I still thought blogging was a side venture to my real writing. More days than not, I’d take 30-60 minutes to write a post and publish it, but I still viewed it more as a labor of love (or at least PR) than anything else.
Then something funny happened. About a year into daily blogging, I’d carve out time to write a draft of an essay for a newspaper or magazine. I’d give myself until lunch, but by 10:00, I’d be done.