Cheryl Yeoh, Entrepreneur

Meet Cheryl Yeoh, first-time entrepreneur, co-founder of CityPockets and recently named one of 25 women driving NY’s tech scene.  Using iDoneThis every day, Cheryl traces the footsteps of her rising startup and already has a couple of major milestones logged into the calendar. 

Cheryl Yeoh


I co-founded CityPockets, a daily deal digital wallet with a secondary deals marketplace that’s based in NYC. I was born and bred in Kuala Lumpur, Malaysia, and braved the American soil in 2002 on a full scholarship to study engineering at Cornell University. Since then, I’ve educated people about labyrinths, founded a Toastmasters Club at my first job, and worked as a management consultant before ditching Michelin starred restaurants for quinoa and kale to start CityPockets. The journey of my startup has been an incredibly winding road so far, but ultimately rewarding.

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How We Got Our First 5,000 Users

Celebrate — this week we got our 5,000th user!  This is the most users either of us (Rodrigo and I) have ever had for any web project of ours.  In the past, we’ve taken the “build it and they will come” attitude towards web development … and they never came!  Here’s the story of how we got our first 5,000 users by constructing custom narratives for influential communities.

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