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How Noah Kagan Taught Me The Two Simplest Things About Planning Growth

Every field has “that guy.” Everyone in the industry knows of them and their work. Many secretly try to emulate them — or flat out copy them. They are the person crushing it. They are the person your boss wishes they could have hired instead of you.

If you’re doing marketing for a startup company, that guy is Noah Kagan. Noah was employee #30 at Facebook and helped grow Mint.com into the personal finance juggernaut it is today. He is founder at AppSumo, which offers discounts on tools to grow businesses and websites. He’s built things you use every day.

And he probably has your email address.

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How SimpleReach Learned Sales The Hard Way

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The founders at SimpleReach knew they were on to something. Everything seemed to be in place.

Great product, great team, great market.

There was just one problem.

“Like most B2B companies we just took the approach of ‘build it and they will come’. But that’s just not the case,” said Eric Lubow, CTO and Co-Founder at SimpleReach.

Or as their CEO Edward Kim put it on Twitter: “One of the biggest lessons I learned the hard way – great product is cost of entry, but sales determines whether you win or lose.”

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How To Obsess Over Customers Like Jeff Bezos

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What external metric is your company most proud of? Facebook likes? SEO ranking?

For Amazon Founder and CEO Jeff Bezos, it just might be this: each year, the company is ranked at the top of its category and often top overall on a national index measuring customer satisfaction among America’s largest companies.

Sounds a little dry, a little technical. But it reflects Amazon’s mission in the strongest way possible.

Bezos is famously customer-focused. “Obsess over customers,” he has said. While some companies chose to obsess over competition (or default to obsessing over competition because it feels right) Bezos has consistently chose to push Amazon to obsess over the customer.

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How To Keep Great Employees Once You Conquer The World

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Landing an early role at a hyper-growth company like Facebook or Google seems like a dream. It seems like something you’d never want to walk away from.

So why do so many great people do exactly that? What can keep great employees from taking off?

And if you’re running one of these organizations, how do you keep great employees — those who helped build the organization — from hitting the road once you’ve achieved big success. It almost seems inevitable.

When the going gets tough, the tough show up.

When it stops being tough, they go find something else.

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The 10 Things You Learn After One Month Of Remote Work

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At iDoneThis, we’ve got our team spread all across the world. Germany, Italy, New York, Wisconsin. The company has been remote from Day 1 and we wouldn’t have it any other way. Working from a home office or coworking space gives us the freedom to work how we want and — for the most part — when we want.

As of writing this, I’ve had four weeks on the remote team. Here are 10 things I’ve learned in the first month.

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What Airbnb Can Teach You About The Lost Art Of The Rejection

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When Airbnb was getting started in 2008, the company’s founders met with seven top Silicon Valley investors. The founders were looking to raise $150,000 at a $1.5 million valuation.

“That means for $150,000 you could have bought 10% of Airbnb,” founder Brian Chesky wrote on Medium recently.

That 10 percent would be worth $2.5 billion today.

Instead, all 7 investors passed on the opportunity.

The rejections didn’t stop the founders. They kept at it, they found other investors and went on to build one of the most valuable startups in the world.

Chesky recently shared those 2008 rejection emails on Medium (he omitted names of people and firms). There are two valuable lessons we can learn from this material.

The first is the obvious one: don’t give up. Even the biggest and best operations faced rejection early on.

But behind this lesson is another opportunity, a window into the art of rejection, from some of the world’s greatest rejecters. And I mean rejectors in the best possible way. These are the top venture capital firms controlling billions in assets. Their job is as much about rejecting offers as it is accepting them.

In fact, they send a lot more rejection letters than acceptance letters. They meet with and reject some of the brightest, most talented people in the world. They are world-class rejectors. And these emails give us a chance to see how it’s done.

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Why Amazon Hires Good Managers, Not Great Ones

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Really great managers are hard to come by. They’re even harder to hire.

Those who are truly and undisputedly world class are already working. And the company they’re working for will do whatever it takes to keep them. These managers are rarely, if ever, on the market. Even if you’re Amazon.

The top 1 percent of product managers, for example, are so rare that one Amazon director believes he has never encountered one in a job interview.

“I’m not sure I’ve ever met a 1% PM, certainly not one that I identified as such prior to hiring,” Ian McAllister, Director of the AmazonSmile program at Amazon, wrote on this Quora Answer.

So how does Amazon consistently hire world-class managers? Here’s how. Identify the areas a 1 percent manager excels at, and hire someone who excels at some of them, but not all.

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How Micromanaging Poisons Productivity and Creates a Vicious Cycle of Despair

 

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Here’s the thing about bosses who micromanage. None of them think they’re actually doing it.

It’s easy to see how this happens. Managers, typically, were once experts at the work their subordinates are doing. That’s likely why they were promoted.

But this changes at the management level. Their jobs are more strategic, less hands on. Many managers aren’t up for the transition, so they sink back into what they’re familiar with — the gritty details of the work they used to do.

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