Let’s play a game. Pretend I’m pitching you a fictional business.
“Since launching 29 months ago in 12 cities across 4 states we’ve acquired 208,000 users and 195,000 daily active users averaging a 10.5 percent monthly user increase over the last 7 months.”
Now here comes the important part.
There were a lot of statistics listed there, right?
Close your eyes and remember as many as you can.
How’d you do? There were seven statics in that paragraph.
Did you remember all seven? Three? Any of them?
There’s a good chance you didn’t. Let’s try this again.