You need great teams in order to build great products. The way engineering director Rich Paret creates such teams at the Twitter-acquired Crashlytics — which provides mobile crash reporting — is to “hire for the culture you have, and the culture you want to have.”
The company culture at Crashlytics isn’t a collection of perks or a bunch of abstract values. It’s how people get stuff done together. When we visited Rich at Twitter Boston this past May, he emphasized how it’s the quality of a team’s communication that determines its outcomes.
“How does a project become late?” he asked. As our minds ran through various scenarios and the complexities of managing a team, he broke our pondering pause with his simple answer — “Day by day.” Just as you can build meaningful progress day by day, you can also increasingly get off track to the point of failure. Communication losses accumulate, a slow but steady snowball, as the days roll by, when you’re not careful.
Consider the distribution and flow of information within a company. Too often knowledge is guarded amongst the people at the top, or cooped up in people’s heads, or trapped in silos. What happens then? As Rich puts it, “islands of information” emerge. When different people know different pieces of information, it becomes progressively harder to reach across the waters just to know where the puzzle pieces are, let alone put the puzzle together.
One approach to avoiding islands and fostering a bridging, communicative culture is to hire smart and work smart. When you align people and process, you ultimately create strong values, culture, and behaviors. Here’s a look at Rich’s formula for building awesome teams and in doing so, awesome company culture: