Amazon.com wasn’t the company’s originally conceived name.
The first name that Jeff Bezos chose for his new online bookseller was Cadabra, short for Abracadabra. But he found out quickly that Cadabra wouldn’t work. When he told the name to his lawyer over the phone, the lawyer replied incredulously, “Cadaver?”
He toyed with a few other names — MakeItSo, Relentless, Awake, Browse, and Bookmall — before finally settling on Amazon.com.
Bezos chose the name Amazon for two reasons. First, the Amazon River is Earth’s largest river and he intended to create Earth’s largest bookstore. “This is not only the largest river in the world, it’s many times larger than the next biggest river,” Bezos said. “It blows all other rivers away.”
The second reason Bezos chose “Amazon” seemed like an incidental thought at the time, but it turned out to be a surprisingly important driver of early growth — one that launched Amazon.com out of obscurity into becoming a billion dollar company.