Your customers don’t hang out in one place online. They’re scrolling through their Facebook feed first thing in the morning to catch up on updates they’ve missed, firing off a quick tweet or two as they grab a coffee and browse their Snapchat feed throughout the day.
Your customer’s attention is split across a ton of different platforms, so your content has to be everywhere as well if you’re to have a chance of getting noticed. That’s why it’s important for you as a marketer to know your audience and speak to them in the places they spend time.
Treating social media as a one size fits all strategy means you end up missing opportunities to engage with a wider range of customers in your target audience. Plus, if you have goals like increase ROI or conversions, you have no way of tracking data if you aren’t clear on who you’re marketing to and why.
The right set of tools will help you figure out where people spend time online, help you engage with customers and expose your brand to more people.
We broke down the top tools according to category, from social sharing to content management, to help you figure out where and how to share your content. Here’s a list of the top 20 tools to get you started.