How to Attract the Right Audience and Subvert the Funnel

We were lucky enough to have Chris Savage, co-founder and CEO of Wistia, deliver a great talk to the Vegas tech community on why video is so powerful when building audiences and how to make video production easier.

The good folks at Wistia often recommend to video newbies that they work with whatever camera they have handy — so we MacGyver’d something with Walter’s iPhone, some tape, a picture frame, and a bar stool to capture Chris’s words of wisdom.

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Make Recurring Revenue and More! The Best of the Internet

Pugtastic! Onto the best of what we shared on the interwebs this week:

How iDoneThis got to $1,000 in recurring revenue — besides nerves & anxiety.

Why Teams with Contrasting Time Management Styles Are Stronger.

Transparency is the competitive advantage that keeps on giving — and that includes your hires.

Writing things down can help us see.

The distributed company advantage has two sides.

Beyond Funnel Vision — choosing people over leads.

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Don’t Let Others Define You: The Best of the Internet

BearsHappy Friday! Catch up with the best of what we’ve shared on the interwebs this week!  

Innovation doesn’t require a fancy degree & high scores.

How to defend against power-play meetings.

What you do doesn’t define you.

The slightly crazy ways Buffer builds an awesome company culture.

Take back control of your attention with conscious computing!

Supercharge your content marketing.

Dundee’s Tip of the Week:  Need to personalize your timezone settings? Head over to email settings.

The Write Habit: The Best of the Internet

Happy Weekend! Catch up with the best of what we’ve shared on the interwebs this week! (And apologies for the hiccup with yesterday’s post.)

Our sprawling guide to content marketing.

How to get in the habit of writing.

We’ve written about the awkward leader. Now read about the generous leader.

The dark side of charisma.

Did you take part in Small Business Saturday? Here are some small businesses that have cracked the code of their success.

The Sprawling Guide to Content Marketing that Made Us $10,000

We’ve experienced modest success with our content, to the point where people ask me for tips on content marketing. We went from $0 to generating $10,000 in revenue almost purely with content marketing. With what I’ve learned along the way, I’ve boiled how I think about content marketing down to one key approach.

Think distribution first.

What’s true for your product is true for content. The hardest part of starting a company most likely is acquiring your customers. The hardest part of starting a blog is acquiring your audience.

Distribution is the limiting constraint. Start there.

Thinking distribution first means framing all of my thinking with respect to content around distribution. Here’s how I think about content marketing viewed through the lens of distribution.

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