So you want to build a billion-dollar company, and it’s because you want to make people’s lives better by solving a problem while hitting it big, rich, and famous. Sounds like a winning combo of incentives to drive you to achieve startup success.
It’s not like both motives can’t coexist. Humans, complex beings that we are, walk around with a jumble of intentions, impulses, and aspirations in our heads — instead of one clearcut reason for why we do things.
The thing is, you would think that having multiple motives would result in, well, more motivational power. When you can hit two goals with one activity, don’t you just have more incentive to do the activity? If you want that promotion because you get to expand your skillset and increase your prestige, doesn’t that help drive you even harder to go for it?
There’s one problem. There’s a tricky truth about motivation that might be preventing your best performance.