Do You Take Work For Granted or With Gratitude?

When I first joined iDoneThis, I hated our weekly meetings. They were demoralizing and amorphous. We rambled on, drowning in circuitous discussions about product that led nowhere. The meetings became a chore, making us feel like sulky high school students waiting for the bell to ring.

LinkedIn CEO Jeff Weiner noticed a similar bad meeting phenomenon of tending to “devolve into a round robin of complaints.” His unconventional solution was to change up the meeting format by promoting something you wouldn’t expect:  gratitude.

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How to Attract the Right Audience and Subvert the Funnel

We were lucky enough to have Chris Savage, co-founder and CEO of Wistia, deliver a great talk to the Vegas tech community on why video is so powerful when building audiences and how to make video production easier.

The good folks at Wistia often recommend to video newbies that they work with whatever camera they have handy — so we MacGyver’d something with Walter’s iPhone, some tape, a picture frame, and a bar stool to capture Chris’s words of wisdom.

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The Secret to Marketing that’s Impossible to Copy

As marketers, we’re always searching for a formula for how to be successful — but there’s no formula for this:

What Do You Want to Learn from Wistia?
While watching Wistia’s recent dance video promoting a feedback survey, I realized that it wasn’t the production, the camera, or the lighting that made the video so compelling, or explained why I watched and shared it with friends. It was the personality of the company’s people shining through.

Wistia offers an incredibly comprehensive guide on how to make incredible marketing videos for your company, but there’s one vital ingredient to successful marketing that can’t be taught in an instructional video.

Today, it’s company culture that creates marketing messages that spread. It’s that secret sauce that’s impossible to replicate.

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Find Meaning in your Work: The Best of the Internet

Cake Leap

Get ready for the week ahead by catching up with the best of the stuff we’ve shared this past week!

Gregory Ciotti’s fascinating guest post about the science behind energy management and how it improves your work!

How Wistia uses iDoneThis to get stuff done, the Wista way! Word.

How to deal with psychological fatigue and create more energy and positive momentum.

Finding meaning in your work isn’t a luxury, it’s a necessity.

Overcome the blech of unpleasant tasks by checking out these tips.

How Wistia Builds Its Competitive Advantage

Wistia provides super easy, distinctive video hosting, management, and marketing for businesses. We wanted to find out from co-founder and CEO, Chris Savage, how Wistia uses iDoneThis and why they love it.

In the past year, Wistia has gone through a growth spurt, doubling to a total of fifteen people. Chris wrote a great blog post about the challenges of staying productive during such rapid growth, pointing out how Wistia’s “internal communication mechanisms have had to evolve so that they are less disruptive, more relevant, and more helpful.”

Allotted ample ownership and authority, people at Wistia have a great deal of freedom over what they do. As a result, as Chris explains, “it’s hard to know what everyone else is doing, which I think is really important.” So, the Wistia team uses iDoneThis to “facilitate what would often be those random connections that would happen if you were sitting next to somebody, if you were walking by somebody working on something.”

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