How Wistia Builds Its Competitive Advantage

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By I Done This Support

Wistia provides super easy, distinctive video hosting, management, and marketing for businesses. We wanted to find out from co-founder and CEO, Chris Savage, how Wistia uses iDoneThis and why they love it.

In the past year, Wistia has gone through a growth spurt, doubling to a total of fifteen people. Chris wrote a great blog post about the challenges of staying productive during such rapid growth, pointing out how Wistia’s “internal communication mechanisms have had to evolve so that they are less disruptive, more relevant, and more helpful.”

Wistia logo

Allotted ample ownership and authority, people at Wistia have a great deal of freedom over what they do. As a result, as Chris explains, “it’s hard to know what everyone else is doing, which I think is really important.” So, the Wistia team uses iDoneThis to “facilitate what would often be those random connections that would happen if you were sitting next to somebody, if you were walking by somebody working on something.”

iDoneThis enables fast-growing companies like Wistia to revive something of the easy immediacy of two founders working in a room together, capturing valuable information that wouldn’t have been pre-set on a task list or deemed “worthy” of sending out yet another email. Chris notes, “That’s something that’s been really big. It’s good that other people can see that that’s happening, know that it’s important, and can comment on it.”

The Wistia team relies on tools like Yammer to keep the productivity engine running and continues to hold weekly stand-up meetings, but specifically for announcing goals for the week. iDoneThis is used for “a very different purpose,” says Chris. “It’s an accomplishment list and a way to show others what we’re working on. Other tools don’t supply that.”

What’s distinctive about the Wistia team is the obvious pride that they have in the company culture and the deliberate effort with which that culture is cultivated. Chris elaborates, “A big thing we wanted to do was start to write it down and talk about it and have a vocabulary, because we felt like if we don’t fight for it, we won’t be able to maintain it. It actually feels like a competitive advantage.”

Part of building that company culture meant defining a company identity, or the “Wistia way” of doing things. When Wistia launched a free version of its service in June, for example, they created a rap video instead of simply sending out an email and adding the plan to the pricing page. They did it the Wistia way: “Go a little over the top, have a lot of fun with it, and express our own excitement.”

We haven’t created a rap video about it, but we’re very excited that iDoneThis helps make the Wistia way happen!


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