This story is inspired by this week’s Startup Edition question: How did you raise money for your startup?
“Email Dan Pink.”
That task sat on my to-do list, undone for weeks. I somehow managed to move everything else around it to my done list while that one task languished. I was too scared to reach out.
If you don’t know who Dan Pink is, he’s a five-time bestselling author and thought leader on the changing world of work. His latest, To Sell is Human: The Surprising Truth About Moving Others, which gives a definitive look at modern sales, is a #1 New York Times business bestseller.
I had to sell to the guy who had literally written the book on selling.
I finally worked up the courage to send Dan an email, and we set up a call. Then, I gave him a horrible pitch — I fumbled my words and my nerves paved the way to tangents that made no sense. When we were done, I hung up, dejected and I felt sure that I’d blown it.