Passing 10,000 users felt awesome and we did it with three dead simple techniques that anyone can execute.
1. Custom narratives for influential communities. I wrote in April how we made it to 5,000 users by constructing custom narratives for Hacker News, Reddit, and Lifehacker. We described iDoneThis to a community as both (a) a solution to the problems specific to that community with (b) an emotional hook that the community could relate to while (c) giving signals that reflect that we’re members of the community.