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Creativity

Google Didn’t Get It Wrong: The Open-Office Trend Just Isn’t Right For Your Workplace

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First we had hunting, then farms, then factories.

Then there were offices, with their doors and thick walls. Then cubicles, thinner and shorter walls and no doors.

Today, no more walls. No more doors. Want a picture of your kid on your desk? Better set it as your computer background. Because that chair is up for grabs tomorrow morning, pal. We all belong everywhere and nowhere in the cafeteria of modern work. We live in a strange new world. Your digital desktop is more permanent than your actual desktop.

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How Noah Kagan Taught Me The Two Simplest Things About Planning Growth

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Every field has “that guy.” Everyone in the industry knows of them and their work. Many secretly try to emulate them — or flat out copy them. They are the person crushing it. They are the person your boss wishes they could have hired instead of you.

If you’re doing marketing for a startup company, that guy is Noah Kagan. Noah was employee #30 at Facebook and helped grow Mint.com into the personal finance juggernaut it is today. He is founder at AppSumo, which offers discounts on tools to grow businesses and websites. He’s built things you use every day.

And he probably has your email address.

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Why You Should Always Write Down Your Bad Ideas

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Most of Thomas Edison’s ideas were bad.

At least they weren’t good enough to make it out of the laboratory. Or from the patent office to the product line. Thousands of ideas, never to see the light of day.

An associate of Edison’s, Walter S. Mallory, recalled asking the inventor about this, according to a 1910 biography “Edison: His Life and Inventions.” Mallory recalled that Edison had been working for months on a nickel-iron battery. Mallory visited Edison in his shop and learned his friend had tried more than 9,000 experiments for the battery and none had been successful.

“In view of this immense amount of thought and labor, my sympathy got the better of my judgment, and I said: ‘Isn’t it a shame that with the tremendous amount of work you have done you haven’t been able to get any results?’”

Mallory sympathized with Edison. He felt sorry for him that so many ideas had not yet produce one result. Edison saw it differently.

“Edison turned on me like a flash, and with a smile replied: ‘Results! Why, man, I have gotten a lot of results! I know several thousand things that won’t work.'”

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Why You Will Gain Freedom with a Set Creativity Schedule

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Create an oasis of quiet by creating boundaries of space and time.

Ira Glass not only hosts the popular public radio show, This American Life, but also writes, edits, performs, produces, and manages. There’s plenty of work to keep him busy, which is why he confessed to Lifehacker that his worst habit is that he procrastinates … by working.

He explains:

Ira GlassIn addition to being an editor and writer on my radio show, I’m also the boss, and deal with budgets, personnel stuff, revenue and spending questions, and business decisions… [W]hen I should be writing something for this week’s show, I’ll procrastinate by looking over some contract or making some business phone call or doing something else that actually isn’t as important as writing.

When you’re wearing lots of hats, the temptation to procrastinate by working is high, and it’s usually creative priorities and projects that wind up getting the short end of the stick. The double whammy is that not only do you feel guilty and demotivated for not getting to priorities, you also feel worse and burned out from working so much anyway.

In order to reliably get to your creative priorities, the solution is to carve out a deliberate creativity schedule. Without it, the work you put off will be creative work as other tasks seem easier to get through and justifiable, to boot, as part of your job.

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Forget About the Lone Creative Genius

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emily dickinson social creativity

emily dickinson social creativity

At the design firm IDEO, you have to be cooperative or you won’t survive.

Engineer and designer Jimmy Chion, for example, spent his first few months at IDEO going from designing “futuristic interactions inside a car to working at a handbag manufacturer to make a purse for London Fashion Week.”

Who you work with changes all the time as well. While teams generally exist for a few months, you could be together for as little as two weeks or as long as a year, depending on the project. To add to the flux, as Jimmy told me, “every team basically starts from scratch every single time,” collectively deciding what tools and processes to use.

Creativity is a quality mostly equated with individuality. Yet IDEO has to constantly corral extremely creative people into shifting configurations to deal with different clients and projects. “Everyone here is really versatile in the way they work. You have to be — you’re not on any same project twice,” explains Jimmy. Everyone at IDEO can work with everybody else at IDEO, which is the cool part.”

Understandably, that means they’re not looking for lone creative geniuses at IDEO. Instead, what one of the most creative companies in the world hires for is the ability to collaborate.

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Why You Shouldn’t Build a Billion-Dollar Startup

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Entrepreneurs dream about building the next big billion-dollar company. But the Apple, Google, and Facebook-shaped stars in their eyes end up clouding their vision. It’s easy to get caught up imagining your company going viral and getting to millions of users — all before your business has made a single dollar.

All the hopes and visions in the world won’t get you any closer to your billion-dollar exit. In fact, setting out to build a billion-dollar startup is one of the biggest mistakes you can make.

Gary Chou, an instructor at the School of Visual Arts in New York City, teaches his students how to launch a startup by taking a completely divergent approach. His course in Entrepreneurial Design has an unexpected syllabus for a business class: forget about creating a business plan or making a pitch deck for a fictitious billion-dollar unicorn company. Instead, get out there and do it — create a real $1,000-dollar company.

Chou’s assignment is to create a business that will produce $1,000 in monthly profit in a way that’s repeatable and sustainable. What has emerged from this exercise includes real profitable, ongoing businesses and funded Kickstarter projects. But beyond the money that’s been made and the companies created, what’s most important is the experience and knowledge you take away — for if you take on the challenge of building a $1,000 startup, you’ll learn three invaluable lessons.

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Dr Seuss’s Surprising Strategy For Success

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In 1960, two men made a bet. There was only $50 on the line, but millions of people would feel the impact of this little wager.

The first man, Bennett Cerf, was the founder of the publishing firm, Random House. The second man was named Theo Geisel, but you probably know him as Dr. Seuss. Cerf challenged Dr. Seuss that he wouldn’t be able to write an entertaining children’s book using only 50 different words.

Dr. Seuss took the bet and won. The result was a little book called Green Eggs and Ham. Since its publication, Green Eggs and Ham has sold more than 200 million copies, making it the most popular of Seuss’s works and one of the best-selling children’s books in history.

At first glance, you might think this was a lucky fluke. A talented author plays a fun game with 50 words and ends up producing a hit. But there is actually more to this story — and the lessons in it can help you become more creative and stick to better habits over the long run.

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