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How SimpleReach Learned Sales The Hard Way

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The founders at SimpleReach knew they were on to something. Everything seemed to be in place.

Great product, great team, great market.

There was just one problem.

“Like most B2B companies we just took the approach of ‘build it and they will come’. But that’s just not the case,” said Eric Lubow, CTO and Co-Founder at SimpleReach.

Or as their CEO Edward Kim put it on Twitter: “One of the biggest lessons I learned the hard way – great product is cost of entry, but sales determines whether you win or lose.”

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How To Keep Great Employees Once You Conquer The World

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Landing an early role at a hyper-growth company like Facebook or Google seems like a dream. It seems like something you’d never want to walk away from.

So why do so many great people do exactly that? What can keep great employees from taking off?

And if you’re running one of these organizations, how do you keep great employees — those who helped build the organization — from hitting the road once you’ve achieved big success. It almost seems inevitable.

When the going gets tough, the tough show up.

When it stops being tough, they go find something else.

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Why Amazon Hires Good Managers, Not Great Ones

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Really great managers are hard to come by. They’re even harder to hire.

Those who are truly and undisputedly world class are already working. And the company they’re working for will do whatever it takes to keep them. These managers are rarely, if ever, on the market. Even if you’re Amazon.

The top 1 percent of product managers, for example, are so rare that one Amazon director believes he has never encountered one in a job interview.

“I’m not sure I’ve ever met a 1% PM, certainly not one that I identified as such prior to hiring,” Ian McAllister, Director of the AmazonSmile program at Amazon, wrote on this Quora Answer.

So how does Amazon consistently hire world-class managers? Here’s how. Identify the areas a 1 percent manager excels at, and hire someone who excels at some of them, but not all.

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Don’t Preserve Startup Culture in Your Growing Company

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Like seeing your kids off to college for the very first time, it’s always a bit jolting for startup founders who see their company grow beyond the plucky “move fast and break things” startup culture of its youth. It’s hard not to get a little nostalgic about that exciting age when everything was new.

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Phil Libin has seen his company Evernote shoot up from a small startup to a billion-dollar company in six short years. Growing the Evernote team from just tens of people to 400, Libin worried over what such fast growth would do to the young company culture.

When he talked to Dick Costolo, Twitter CEO, who’d seen his own company grow precipitously, he asked him how to preserve the company culture that had helped get Evernote to such a successful start. Costolo’s answer was completely unexpected.

Don’t, Costolo said.

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Why You Shouldn’t Build a Billion-Dollar Startup

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Entrepreneurs dream about building the next big billion-dollar company. But the Apple, Google, and Facebook-shaped stars in their eyes end up clouding their vision. It’s easy to get caught up imagining your company going viral and getting to millions of users — all before your business has made a single dollar.

All the hopes and visions in the world won’t get you any closer to your billion-dollar exit. In fact, setting out to build a billion-dollar startup is one of the biggest mistakes you can make.

Gary Chou, an instructor at the School of Visual Arts in New York City, teaches his students how to launch a startup by taking a completely divergent approach. His course in Entrepreneurial Design has an unexpected syllabus for a business class: forget about creating a business plan or making a pitch deck for a fictitious billion-dollar unicorn company. Instead, get out there and do it — create a real $1,000-dollar company.

Chou’s assignment is to create a business that will produce $1,000 in monthly profit in a way that’s repeatable and sustainable. What has emerged from this exercise includes real profitable, ongoing businesses and funded Kickstarter projects. But beyond the money that’s been made and the companies created, what’s most important is the experience and knowledge you take away — for if you take on the challenge of building a $1,000 startup, you’ll learn three invaluable lessons.

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How to Keep Believing in Yourself

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I stood there catching my breath. Thoughts were gushing in my mind. “You don’t even believe in me,” I sighed to my best friend. “No one does.”

As soon as the words left my mouth, it dawned on me. This was a metaphorical mirror — a projection of my own reality. I’d hit a wall. Exhausted physically and emotionally from working 100-hour weeks, it was now as clear as day: I had lost my way in believing in me.

This wasn’t about others, it was about my own relationship with myself.

Usually fueled by a quiet confidence, I’d become worn down, paralysed from making decisions as big as the best way to issue company stock right down to the minutiae of which Instagram filter to use. I was plagued with self-doubt. Which was the best way forward? What are all the possible outcomes? Are things succeeding or failing? Who can and will help me? How do you keep believing in yourself?

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3 Simple Systems Tweaks for Growing Your Business

In Part 1 of this series, guest poster Mandi Ellefson showed how focusing on systems within your business brings out the best. In Part 2, she explains how to choose what to target for the most momentum.

If you want to grow your business more sustainably, be proud of every project you deliver to clients, and get the best out of your team — build systems. Focusing on your business processes empowers you and your team to do great work and see more creative, reliable results.

But if you’re impatient like me, you want to see that improvement quickly. The good news is you can begin right away with this simple method: Start small, and change one thing at a time.

Why? You’ll get immediate feedback. By focusing on one change at a time, you can isolate the results of every change you make. Putting more than one change into the mixing pot makes it tricky to analyze. Even small changes can have larger consequences. Your business is an ecosystem, so tweaking one thing can cause multiple effects.

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5 Startup Founders on How to Find Startup Success

When I interviewed my favorite founders for my book, Startup Series, to gain better insight into their road to success, I got some honest, inspiring, and even harsh answers.

Speaking with the founders of reddit, Indiegogo, AngelList, and Kissmetrics, just to name a few, about their biggest accomplishments and hardest lessons has been eye-opening. What’s been most surprising and reassuring is that these founders are just like us. Hard work and heartache got them to where they are today — and the journey for the rest of us will not be much different.

From hundreds of answers, here are my five favorite tips from founders that will inspire and guide you along your own entrepreneurial path.

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The Win-Win Secret to Earning Recurring Revenue with Your Side Project

When his post on how iDoneThis reached $1,000 in recurring revenue struck a chord with readers, Walter thought it would be enlightening to talk with other entrepreneurs about their own such journeys. One of the most interesting stories he heard was from Adam Rotman, creator of Share As ImageYou can watch Walter’s full interview with Adam here, and today we offer some key takeaways from their conversation.

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The Risky Mentality that Made Jeff Bezos So Successful

Success often feels like a chase, especially in the startup world. You scrabble to gain ground, obsessing over features and metrics and competitors, and though you think you’re moving fast and hard, sometimes it feels like you’re running up a down escalator.

For Amazon’s Jeff Bezos, success isn’t a pursuit or a race to the top. It’s an adventure. You don’t just buy The Washington Post when you think you’re in a race. Rather, his key to success is maintaining a mindset of exploration rather than conquest. Bezos told Charlie Rose in 2012:

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Some companies have more of a conqueror mentality. If you look at their annual strategic plan, it starts with their three top enemies, who they’re going to crush this year…. We have an explorer mentality, so we like to go pioneering. We like to find dark alleyways and wander down them and see if they open up into broad avenues, and sometimes they do. That pioneering, explorer mentality is really what drives us. That’s the core of the culture.

For all the lip service paid to innovation and disruption, the conventional quest for business success can translate into fighting shy of risk and looking to just do better than your neighbor more often. The explorer mentality changes your lodestar. You’re not looking to catch up to others, but looking to forge new paths, and that frame of mind makes a huge difference.

Wandering in and out of unfamiliar areas can be perilous but two complementary aspects of Amazon’s company culture make the explorer mentality click — and that’s a long-range orientation and an obsession with customers.

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