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Dr Seuss’s Surprising Strategy For Success

In 1960, two men made a bet. There was only $50 on the line, but millions of people would feel the impact of this little wager.

The first man, Bennett Cerf, was the founder of the publishing firm, Random House. The second man was named Theo Geisel, but you probably know him as Dr. Seuss. Cerf challenged Dr. Seuss that he wouldn’t be able to write an entertaining children’s book using only 50 different words.

Dr. Seuss took the bet and won. The result was a little book called Green Eggs and Ham. Since its publication, Green Eggs and Ham has sold more than 200 million copies, making it the most popular of Seuss’s works and one of the best-selling children’s books in history.

At first glance, you might think this was a lucky fluke. A talented author plays a fun game with 50 words and ends up producing a hit. But there is actually more to this story — and the lessons in it can help you become more creative and stick to better habits over the long run.

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Do the Painful Things First

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Before I became an entrepreneur, I went to business school. While studying for my MBA, there was one lesson I learned which has proved to be useful over and over again in my life.

I was sitting in a marketing class, and we were discussing ways to design a wonderful customer experience. The goal is not merely to provide decent service but to delight the customer. Behavioral scientists have discovered that one of the most effective ways to create a delightful experience is to stack the painful parts of the experience early in the process.

Psychologically, we prefer experiences that improve over time. That means it’s better for the annoying parts of a purchase to happen early in the experience. Furthermore, we don’t enjoy it when painful experiences are drawn out or repeated.

Here are some examples:

  • If you’re at the doctor’s office, it’s better to combine the pain of waiting into one segment. The wait will feel shorter to your brain if you spend 20 minutes in the waiting room rather than 10 minutes in the waiting room and 10 minutes in the exam room.
  • People enjoy all-inclusive vacations because they pay one lump sum at the beginning (the pain), and the rest of the trip is divided into positive experiences, excursions, and parties. In the words of my professor, all-inclusive vacations “segment the pleasure and combine the pain.”
  • If you’re a professional service provider (lawyer, insurance agent, freelancer, etc.), it’s better to give the bad news to your clients first and finish with the good news. Clients will remember an experience more favorably if you start weak but finish on a high note, rather than starting strong and ending poorly.

These examples got me thinking. If you can make a customer experience more delightful, why not make your life experiences more delightful?

Here are some ideas for how to take advantage of the way your brain processes painful and annoying experiences and use that knowledge to live a better life.

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Why You Should Stop Keeping Score at Work

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There’s probably been some time in your life when you’ve been just a touch surprised that you haven’t been hoisted upon shoulders and celebrated with cheers for your great achievement — whether you go as far back as that group English assignment making a diorama about summer reading or yesterday’s big client presentation.

Or maybe you’re more familiar with that fake almost-smile, as Joe Shmoe stood up to cheers and beers and pats on the back, leaving you amidst the ghosts of the hours of sweat and tears you put into the work.

It happens, and it stinks. But then again — we’re actually all credit hogs in our heads.

When you’re on a team, you don’t have an accurate sense of the proportion of your contribution. It’s just not that straightforward, because what happens in your very smart but usually selfish mind is that you underestimate your teammates’ contributions and overestimate yours.

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Priorities in Threes to Spur Your Productivity

Named by Business Insider as one of the 30 Most Important Women Under 30 in TechStacy-Marie Ishmael is one of the most productive people we know. Currently VP of Communities at The Financial Times and creator of the #awesomewomen newsletter, Stacy-Marie offers one of her most effective productivity tips.

Top Three Priorities

I think a lot about lists (a side effect of an ongoing and enduring fascination with GTD) and I make quite a few of them. One of the most valuable lists I make is my top three priorities for the day.

I’ve long been an advocate of taking a moment every morning — after coffee, before email — to set my top three priorities down on paper or in pixels. This simple process that takes no more than ten minutes has had a consistently profound and positive effect on my productivity.

Why after coffee? Because part of my morning ritual is brewing coffee or steeping tea before I get down to the business of the day. This ritual is one of the highlights of my day, and it makes waking up at unreasonable hours that much easier.

And why before email? Because once you get into your inbox, you’ve handed over control of your schedule to other people, and priorities are about what you want on your agenda.

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Make Your Life Easier: The Best of the Internet

Lil girlHappy Friday – Double Awesomeness Edition! Catch up with the best of what we’ve shared on the interwebs these past 2 weeks: 

This dull skill makes for excellent management.

How to make your life easier.

The most engaged employees work at small companies.

Spark happens when we create the conditions for it to do so.

The extreme habits of great remote teams.

Culture prevents people from jumping ship.

3 motivational mind tricks.

imageDundee’s Tip of the Week:  Keep track of specific kinds of dones by using #hashtags!

 

Anywhere in the text of your done or comment, type “#” followed by a keyword or topic name, like this: #reimbursements or #win.

The Emptiness of How to Work Better

Image: rytc This painting on the wall of a Zurich office building is actually an art piece called “How to Work Better” by artist duo Fischli/Weiss (that’s Peter Fischli and David Weiss). The interesting part? As described in the Guardian‘s obit of Weiss: How to Work Better (1991) is a manifesto comprising 10 persuasive but empty sentences, … Read more