Google didn’t become one of the most valuable brands in the world by accident. It’s been rated the #1 place to work by Fortune for seven of the last 10 years, and called “employee heaven” by leadership advocate Will Marré.
The secret to their employee engagement is a little trick they picked up from Intel: the OKR system. OKR stands for objective and key results. The premise of OKR goals is that every employee, from entry-level to CEO, is working towards a single objective that aligns with the general mission of the company. Each objective has key results which serve as measuring sticks for the success of that objective.
Now used by tons of tech companies, the OKR system has become hugely popular in the tech community. But misuse of OKR goals can not only prove ineffective—it can prove fatal to your organization. Here are four disastrous goal-setting mistakes that startups make.