Knowledge is power, and when you’re an entrepreneur and running a small business, it’s a challenge to get sufficient people-power to catch all the relevant information and news out there. We talked with Michelle Frome, president of C2I Intel, which solves that problem by delivering that knowledge directly, providing competitor and industry intelligence to help companies gain a leg up.
Michelle’s path to providing the business scoop was indirect. Brought on by a company to help build an electronic medical record product, she found that she needed a way to keep track of confusing and evolving regulations, as well as keep up with competitors. She worked with programmers in Vietnam to create the technology that would automate much of that work. With the medical records project up in the air, Michelle and her team decided to focus on developing the software for business intelligence instead, bringing in review teams to help target, tailor, and finetune the research.