When it came time for Jeff Bezos to install a team to lead Amazon’s new subsidiary, the grocery delivery service AmazonFresh, he made a startling move. Instead of selecting experts from the supermarket or delivery industries or snapping up executives from his competitors, he chose people who had failed exactly where he wanted to succeed.
This maneuver would have never happened in the early days of Amazon. In the first few years of the company, Bezos was incredibly demanding about who he would hire. He only wanted the best — which were people who had “been successful in everything they had done.”
Bezos’s thinking on hiring did an about-face as he continued to build Amazon. To hire innovators, you must move beyond conventional ideas of success, and that’s why Bezos ultimately hired failures to run AmazonFresh.