How to Make Sound Decisions About Your Product Design’s Future

Product design is all about tradeoffs—and when we designed I Done This 2.0, we had a lot to consider. We added new functionality, like blockers. But we also noticed a few patterns in our user behavior data that we weren’t quite sure what to do with.

We find, for example, that a higher volume of short entries helps people feel great about their work, and it’s more interesting for their co-workers to read. Does that mean we should encourage this behavior, and cap entries after a certain number of characters?

Ultimately, we set our default in I Done This 2.0 to shorter entries, but we added an optional button to allow longer entries. We don’t want to fall down the rabbit-hole of offering too many configuration options—but we also don’t want to lose customers who find our product useful. When it comes to exact entry length, we’re passing the baton to those who know their team’s needs best—team leaders.

product design

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I Done This: Short Post, Best Post?

The more you write on your “Done List,” the less likely your co-workers are to read what you write. 81% of educated people don’t even read what they see—they skim.

I Done This 2.0 automatically sets the default length of a Done List post at about 12 words. We’ll never limit the amount of words you post, but the default setting encourages you to fit your post on one line, like this:

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Why You Should Stop Copying Google’s Employee Perks

Not only is Google rated the #1 place to work year after year, but it’s one of most valuable companies on earth. And that’s by no coincidence. To get there, Google spent years perfecting their employee perks to create a positive and highly-productive environment.

Google Campus Dublin - Gasworks - Microkitchen - Floor Identity: Waterworld - Foto Peter Wurmli - © Camenzind Evolution

Google Campus Dublin – Gasworks – Microkitchen – Floor Identity: Waterworld – Foto Peter Wurmli – © Camenzind Evolution

But Google has only been able to grow into a $360 billion company by trying bold new things and constantly iterating their systems—not by blindly applying the successful models of other companies.

To succeed as a startup, you also have to be careful not to just adopt trendy fads, but rather find what works best for you through constant iteration. In fact, there are tons of companies that do the opposite of what Google does and thrive as a result.

Here are some examples of super successful startups that refrained from Googlifying their environment.

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Your Employees Are Underperforming…They Just Don’t Know It

As an executive, criticism is an essential part of your job. Your role is to get your team working as efficiently as possible. This means reminding employees of impending deadlines, hounding them to finish tasks, and firing off nit-picky memos. It’s important work, but it comes at a high cost: employee confidence.

Hard and fast criticism might seem the quickest way to get your team to work better. But if negativity is all they hear from you, you’re harming your company’s productivity.

Unconfident employees are less likely to approach you with out-of-the box ideas, teach themselves a new coding language, or apply for that promotion where they would excel.

Confident employees are productive employees. The problem is, most people aren’t as confident as they should be, since they don’t accurately perceive their abilities and competency.

If they’re not cognizant of their capacity, they probably aren’t working at it. If they’re under-confident, they’re underperforming.

Here’s the good news: confidence isn’t fixed. By applying a couple of positive psychology tools, you can boost their confidence and their productivity.

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How To Start Real, Meaningful Conversations With Your Email List Subscribers

Startup Stock Photo

By now you’ve heard all about the benefits of building an audience over an email list.

Let say you’ve even set up a Mailchimp account and built an awesome landing page for capturing emails. You’ve targeted the people you want to reach and aggressively marketed your landing page. You’re even starting to see some emails coming in. Your list is growing.

Now what?

One of the biggest challenges entrepreneurs and marketers have with their email list strategy is figuring out how to connect with people once they’ve signed up. Too boring, people unsubscribe. Too sales-y or pushy, people unsubscribe. Bother people too much and they’ll unsubscribe.

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12 Awesome Infographics To Help Grow Your Business

Constant learning is one of the the best habits an entrepreneur can build. Thankfully there is no shortage of information available. More than ever before, in fact. From books, essays, Ted Talks, email newsletters, even entire college curriculums. Not to belabor a point that everyone is making — but there’s a world of information at our fingertips.

Sometimes, you need that information fast. The world is recommended a 5-course meal, and all you’ve got time for is a protein bar. Especially if you’re hard at work growing a business. Enter the infographic, Web 2.0’s comic book, magazine, pamphlet and business card all rolled together.

Why Everyone Will Have to Become an Entrepreneur

Shaking off the office grind to chase entrepreneurial dreams is more common than ever before. This infographic from San Francisco-based startup organization Funders and Founders breaks down just how important entrepreneurship has become. And it shows exactly why so many companies prefer to hire contractors over employees.

How to Never Give Up on Becoming an Entrepreneur

Another smart infographic from Funders and Founders. This one helps you overcome the drudgery and pain of growing a business. It is quite comforting to know that Michael Jordan missed the important shot more than 300 times.

How to Increase LinkedIn Engagement by 386%

This infographic from Quicksprout will help you master LinkedIn. It’s a huge network and unquestionably valuable in the business world. Consider the stat that 94 percent of recruiters use LinkedIn to screen potential job candidates.

Email Cheat Sheet

Don’t build your empire on rented land. Facebook or Stumbleupon might allow you to reach tons of people in an easy way, but those businesses will always control those channels. You’ll never be in the driver’s seat. That’s why so many companies still prefer to build their communication over email. The folks at Marketo built this great infographic that shows you how to build a killer email strategy.

How to Grow a Business: When Big Companies were Small

Everyone starts somewhere. Especially in tech, where behemoths like Facebook, were they a person, wouldn’t be old enough to drive a car. This helpful infographic from Salesforce shows you how giants like Amazon, Virgin and Facebook grew.

The Modern Small Business Owner

No two businesses operate the same way. And no two small business owners work the same way. But they definitely have a lot of things in common. This infographic from Intuit breaks down the characteristics of the modern small business owner. Did you know that running a business brings three times as much stress as raising children?

Inside The Mind Of A Startup Entrepreneur

What goes on inside the head of a startup founder? This infographic from Top Management Degrees answers exactly that. Did you know Bill Gates never took one day off in his 20s.

18 mistakes that kill startups

How do you sink a startup? Mark Vital at Funders and Founders built this helpful infographic based on the iconic Paul Graham essay on the topic. A simple infographic packed with great advice. Be sure to read the corresponding essay.

The Year in Startup Funding

Where does funding come from and flow to in the startup world? The crowdfunding platform Fundable has an excellent infographic that dives into startup land and follows the money.

The Many Paths to Starting a Startup

Starting a business can happen a lot of different ways. This infographic from Polish web development agency Naturaily illustrates a few of the most common paths.

The Staggering Cost of a Bad Hire

A bad hire can sink a business before it gets very far. Before you make the mistake of hiring the wrong person, use this infographic from Mindflash to burn in the hard truth: bad hires cost big bucks.

The 10 Commandments of User Interface Design

Is there any better medium to teach design than a well-designed infographic. The folks at Designmantic show off great principles of UI design using a beautifully-built infographic.

P.S. If you liked this article, you should subscribe to our newsletter. We’ll email you a daily blog post with actionable and unconventional advice on how to work better.

The 7 Best Podcasts For Entrepreneurs

Many gigabytes of text were spilled out all over the web about 2015 being the ‘year of the podcast.’ It seems like there may have been something to that. The medium is exploding. Apple last year reported that podcast subscriptions on iTunes have surpassed the 1 billion mark. And more than 39 million Americans listen to podcasts monthly, according to Edison Research.

Looking to up your podcast intake and grow as an entrepreneur? Here are seven suggested podcasts.

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13 Business Cliches That Are Making You Terrible At Your Job

At some point — long, long ago — someone would say “bull in a china shop” and you would actually picture the scene. Here’s this bull, all big and mad and energetic. But he’s in a dainty little shop filled with dedicate plates and teacups. You can picture it, you might even chuckle a little. And you would definitely remember that conversation.

But hear that same phrase today? You’d get the point, but the message doesn’t stick nearly as well. There’s no imagery to make the point extra clear. You register the phrase and what it means, but the benefits of the metaphor are washed out. You might as well be saying nothing. You basically are.

This is what a cliche is. And they’re insanely common in business. And they’re making you terrible at your job. Terrible? Yes. Talking in empty cliches makes you — and the things you say — forgettable.

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Why Remote Companies Are Doing Employee Perks Better Than Google

Employee perks. The idea rushed into our vocabulary sometime around the year 2000. The world feared Y2K, it got foosball and laundry service. Since then perks at tech companies have covered all positions on the field, from the practical (catered lunch) to the silly (birthday parties).

Some perks — casual dress, equity — are so common in Silicon Valley that they don’t even seem like perks anymore. We take them for granted.

In your parents’ or grandparents’ day, insurance and sick days were the only perks needed. Even weekends and holidays started out as a wacky and progressive idea. Those days are gone. Today’s employees expect ping pong, pizza Fridays and bring your dog to work policies. Or at least that’s what we’re told.

In reality, many companies are evolving their understanding of what a good employee perk really is. We’ve gone from the early perks of the dot-com bubble (ping pong tables to seem cool and attract press attention) to the perks designed to help keep you sitting on your squishy exercise ball writing code all night. Now, a new kind of perk is emerging, and remote companies are leading the way.

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15 Beautiful Tools For Managing Time Zone Differences


If you work on a remote team, there’s a good chance you’ve struggled with managing time zones.

With coworkers spread all over the world, it can be hard to keep track of what time it is where your colleagues are. Even if you’re not working remote, it’s easier than ever to end up doing business with someone in a different time zone.

As our world becomes more connected, our differences in time zones become even more important to manage and understand. Here at iDoneThis, we’re a small team and lucky enough to have all our U.S.-based workers in Eastern Standard Time. But our European colleagues are six hours ahead of us. It’s why asynchronous communication is so important. Because their work day is finishing up just as ours is getting started. That means there’s a short window of time for us to talk synchronously if we need to. And sometimes, you need to talk in person.

Here’s a look at some of our favorite tools for managing time zone differences.

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