Matthew Stibbe is the CEO of Articulate Marketing, a marketing copywriting agency, and founder of Turbine, an online application that helps businesses take care of administrative issues, to “take the paper out of paperwork.” In what he calls his spare time, he’s learning Dutch and blogging about flying and about writing and productivity. We talked about his faith in to-do lists, the shortcomings of productivity systems, and how we are all becoming robots.
Since you’re in charge of two companies that do different things, how do you divide and maximize your time?
I am a devotee, a worshipper in the temple of lists. I love to-do lists. I’ve had this same list running in various versions of Microsoft software back almost 20 years, and it’s a very strange thought to think that the items on the list have changed, change constantly, but the list is still here. I’ve still got it, and it’s still fundamentally the same electronic thing that I had when I was running my computer games company in the nineties. It’s an interesting philosophical point — one day we will all become lists, some computer memory somewhere.