Keys to Building a Lasting Internet Startup

GOOP’s January 19th newsletter features tips from the founders of Instagram, Zagat, Refinery 29, Warby Parker, Kiwi Crate, and Stella & Dot for starting and sustaining innovative internet businesses.

These successful founders all have some great, informative tips, but some common themes emerge from the fray:

1. Don’t confuse the product for the company. They’re two different things that require building and growing.
2. Value passion and learning from failure rather than measuring only with experience and success. Love what you do!
3. Understand and focus on your customer.
4. Be ready to change and evolve!

Do you think they’re right?