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What Managers Are Getting Wrong About The World’s Greatest Job Ad

Shackleton job ad

This piece was originally published in 2015. It has been updated with new data and advice for 2023.

Greatest job ad: Shackleton's Endurance team

[Image Source]

Here’s how the story usually goes. Sometime in the early 20th century, British explorer Ernest Shackleton needed to hire a crew for an upcoming expedition to the South Pole. So he placed a newspaper ad:

“Men wanted for hazardous journey. Low wages, bitter cold, long hours of complete darkness. Safe return doubtful. Honor and recognition in event of success.”

The copywriting — and its strong, direct language — has been printed, reprinted, and talked about for decades. It’s beautiful. Possibly the world’s greatest job ad.

Though his accomplishments went largely uncelebrated in the years after his death, Shackleton, in recent years, has become a revered leadership figure thanks to new literature on his life and career.

The Shackleton ad copy has taken on a life of its own, with hiring managers and entrepreneurs pointing to it as an example of how to lure exceptional people to your organization.

But there are two problems here. For one, the ad probably never existed. Even if it did, many people — it seems — are missing the point.

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How To Plan For Daily Standups During The Holidays

daily-standups-holiday

For many employees, the holidays offer a welcome break in routine. But for team leaders, the last few weeks of December put a pin in their team’s productivity.

When so many people take off at the same time, it leaves the few remaining souls at the office with a ton of work on their plates. They need to get more work than usual done, and in less time.

Every second they spend in their typical in-person daily standups/ Email Standups (that would otherwise help them track progress) eats away at time they could be using to pore through their mountains of work.

Frequent checkins are an important part of ensuring individuals are on track to meet their goals and working as a team. But especially when the holidays roll around, managers need to alter how they run standups and create additional support, without sacrificing their employees’ time or autonomy.

Here are some ways to revive your daily standups and simplify your workflow during holiday madness.

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The 7 Best Podcasts For Entrepreneurs

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[Image Credit: MusicOomph.com]

Many gigabytes of text were spilled out all over the web about 2015 being the ‘year of the podcast.’ It seems like there may have been something to that. The medium is exploding. Apple last year reported that podcast subscriptions on iTunes have surpassed the 1 billion mark. And more than 39 million Americans listen to podcasts monthly, according to Edison Research.

Looking to up your podcast intake and grow as an entrepreneur? Here are seven suggested podcasts.

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How to Make Sound Decisions About Your Product Design’s Future

product design

Product design is all about tradeoffs—and when we designed I Done This 2.0, we had a lot to consider. We added new functionality, like blockers. But we also noticed a few patterns in our user behavior data that we weren’t quite sure what to do with.

We find, for example, that a higher volume of short entries helps people feel great about their work, and it’s more interesting for their co-workers to read. Does that mean we should encourage this behavior, and cap entries after a certain number of characters?

Ultimately, we set our default in I Done This 2.0 to shorter entries, but we added an optional button to allow longer entries. We don’t want to fall down the rabbit-hole of offering too many configuration options—but we also don’t want to lose customers who find our product useful. When it comes to exact entry length, we’re passing the baton to those who know their team’s needs best—team leaders.

product design

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Why You Should Stop Copying Google’s Employee Perks

Not only is Google rated the #1 place to work year after year, but it’s one of most valuable companies on earth. And that’s by no coincidence. To get there, Google spent years perfecting their employee perks to create a positive and highly-productive environment.

Google Campus Dublin - Gasworks - Microkitchen - Floor Identity: Waterworld - Foto Peter Wurmli - © Camenzind Evolution
Google Campus Dublin – Gasworks – Microkitchen – Floor Identity: Waterworld – Foto Peter Wurmli – © Camenzind Evolution

But Google has only been able to grow into a $360 billion company by trying bold new things and constantly iterating their systems—not by blindly applying the successful models of other companies.

To succeed as a startup, you also have to be careful not to just adopt trendy fads, but rather find what works best for you through constant iteration. In fact, there are tons of companies that do the opposite of what Google does and thrive as a result.

Here are some examples of super successful startups that refrained from Googlifying their environment.

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How to Leverage Psychology to Provide Better Customer Support

Despite the growing popularity of instant-messaging support and “conversational agents”—better known as chatbots—actually talking to a customer on the phone is one of the best ways to engage in a real conversation and learn more about a customer’s problems. Done right, such conversations can be helpful, valuable, and even fun. But we don’t tend to … Read more

Cells, Pods, and Squads: The Future of Organizations is Small

This post was originally published in 2014. It has been updated with new data and advice in 2023.

Think small and you will achieve big things. That’s the counterintuitive philosophy that nets Finnish game company Supercell revenues of millions of dollars a day.

agile pod success

[Image via Giphy]

So really, how do you build a billion-dollar business by thinking small?

One key is the company’s pod team structure. Autonomous small teams, or “cells,” of four to six people position the company to be nimble and innovative. Similar modules — call them pods, squads, or startups within startups — are the basic components in many other nimble, growing companies, including Spotify and Automattic. The future, as Dave Gray argues in The Connected Company, is podular.

Still, small groups of people do not necessarily make a thriving business, as the fate of many a fledgling startup warns. What is it about the pod team structure that presents not just a viable alternative but the future of designing how we work together?

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20 Vetted Tools and Tips for Managing Time Zone Differences

[Image Source: Unsplash]

If you work on a remote team, there’s a good chance you’ve struggled with managing time zones.

With co-workers and subscribers spread all over the world, it can be hard to keep track of what time it is where your colleagues are. Even if you’re not working remote, it’s easier than ever to end up doing business with someone in a different time zone. As our world becomes more connected, discovering a good time zone meeting planner becomes more important than ever.

Here at I Done This, we face this challenge daily. We’re a small team dispersed across three continents. The work day is finishing up for some of us just as it’s getting started for others, which is why asynchronous communication is so important. There’s only a short window of time for us to communicate in real time, and that window is critical to our productivity.

Here’s a look at some of our favorite time zone apps and strategies for managing our workflow.

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I Done This: Short Post, Best Post?

The more you write on your “Done List,” the less likely your co-workers are to read what you write. 81% of educated people don’t even read what they see—they skim.

I Done This 2.0 automatically sets the default length of a Done List post at about 12 words. We’ll never limit the amount of words you post, but the default setting encourages you to fit your post on one line, like this:

idonethis1

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Your Employees Are Underperforming…They Just Don’t Know It

As an executive, criticism is an essential part of your job. Your role is to get your team working as efficiently as possible. This means reminding employees of impending deadlines, hounding them to finish tasks, and firing off nit-picky memos. It’s important work, but it comes at a high cost: employee confidence.

Hard and fast criticism might seem the quickest way to get your team to work better. But if negativity is all they hear from you, you’re harming your company’s productivity.

Unconfident employees are less likely to approach you with out-of-the box ideas, teach themselves a new coding language, or apply for that promotion where they would excel.

Confident employees are productive employees. The problem is, most people aren’t as confident as they should be, since they don’t accurately perceive their abilities and competency.

If they’re not cognizant of their capacity, they probably aren’t working at it. If they’re under-confident, they’re underperforming.

Here’s the good news: confidence isn’t fixed. By applying a couple of positive psychology tools, you can boost their confidence and their productivity.

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